Latin superstar, J Balvin, has teamed up with GUESS? to bring to life the brand’s spring 2019 Vibras capsule collection.
J Balvin will be the face of the new GUESS? campaign, which will feature 42 pieces inspired by Balvin’s chart-topping 2018 album, Vibras. The best news is that men and women will get to enjoy this collection.
See a preview of the collection below - courtesy of GUESS?:
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In a statement, Balvin says:
“Everything in this capsule is very '90s Miami inspired. The collection is about Vibras; nice energy, nice vibes, just smile and that’s what we need, all love. Partnering with GUESS and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”
Billboard reported that GUESS? Inc.'s director of brand partnerships, Nicolai Marciano, said:
"J Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music. Watching him express that through the GUESS lens in the campaign and his influence on the clothing and colors was transformational and a first for GUESS. To be able to make this happen with J Balvin and with GUESS is a special moment in time.”
J Balvin went to Instagram to share his exciting news, stating "Guess who’s is back? GUESS 2019"
J Balvin's Vibras capsule collection will launch Feb. 7 in GUESS stores and their online platform.
Who is excited to check J Balvin's GUESS? collection? Leave your thoughts and comments.