A survey conducted by Nielsen on behalf of meal-kit service, Plate, questioned participants on their cooking, dining and delivery habits.
Participants of all ages preferred finding recipe inspiration on Instagram, Facebook or Pinterest rather than a cookbook (34 percent vs. 17 percent). Meanwhile, just under half of the millennials within that group preferred finding recipes on social media.
According to the findings, millennials were more likely to plan their weekly dinner menus than that home-cooks overall.
They were also more likely to cook with their significant other, and more likely to try new recipes.
Additional findings gave a further glimpse into American eating habits, such as: 1 in 4 families said they eat dinner in front of a TV every night; half of the respondents said dinner lasts only between 10 and 20 minutes; and 3 in 4 households said they preferred not to plan weekly dinner menus ahead of time.
The survey conducted by Plates did not mention how many people were surveyed.
Do you feel like this is a conclusion we all saw coming? I for sure love finding recipes online. Especially when it provides a video with it!
What are your thoughts on this? Leave your comments.