Looks like Halsey is the latest star to enter the beauty industry.
Following in the footsteps of Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty, the “Graveyard” singer-songwriter is seemingly planning to announce her makeup brand, About-Face. Fans of the star began tweeting about it just days before the new year after makeup news outlet Trendmood let the news slip of the brand’s “secret” Instagram (@aboutfacebeauty) and website.
The beauty hotspot was among the first social media accounts to share the exclusive sneak peek of the musician’s upcoming product line, which includes highlighters, powders, lip gloss, matte lipsticks, setting spray, blending brushes, and other items.
What’s more, Trendmood even gave away the “early access code” to the about-face website, which shows the “Nightmare” singer modeling her makeup in various photos along with a description co-signed by Halsey herself.
“'Many of you may already know that i have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. it is one of my greatest loves, but i have always stood firm in the belief that makeup is about feeling cool—not looking perfect," Halsey shared in a statement. "I have worked tirelessly on this for years with an incredible team and i hope you feel my DNA all over it. PLUS it’s vegan and cruelty free :) … HAVE FUN!"
The about-face website is live now and orders begin shipping on January 25 — click here to visit.
Photo: Getty Images