Hometown Hustlers

We want to support our local businesses here in SoCAL! You can be featured as a Hometown Hustler On Air With Ryan Seacrest! You will be able to promote your business on KIIS-FM with Ryan Seacrest! Email details of your business to RubiGonzales@iheartmedia.com.


Hometown Hustler: Nemuel DePaula of Lenita by Grita in Highland Park

Meet our hometown hustler this week— Nemuel DePaula of Lenita By Grita!

Today’s Hometown Hustler was so inspired by the LA’s food truck culture, he started his own “flower shop on wheels.”

In 2016, Nemuel DePaula launched Lenita By Grita Floral Arrangement when he purchased a 91-foot Dodge truck for $6,000 filled it full of flowers and blooms and invited local artists to showcase their work alongside his arrangements.

Now he has his own brick-and-mortar in Highland Park right on Figueroa!

More from Lenita by Grita here! Check them out in person today in Highland Park: 5568 N Figueroa St.

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