Framework, one of the world’s leading independent purveyors of underground music experiences, has just concluded the third edition of its Framework in the Desert event series.
Having taken place at the Atlantic Aviation airport hangar in Thermal, CA from Friday, April 12 - Sunday, April 14, Framework in the Desert welcomed more than 10,000 guests across three nights of pulsating house and techno - shattering the event series’ previous attendance records and further solidifying itself as the premier afterparty option for Coachella festival-goers.
This year’s Framework in the Desert hosted a bevy of star-studded performers, surprise b2bs, and special celebrity guests. Highlights include Belgian trailblazing DJ/producer Charlotte de Witte kicking off the weekend with a ripping headlining performance, bringing her signature hard-hitting techno sound to the uniquely cavernous venue. On Saturday, Australian superstar Dom Dolla doled out a roaring, 90-minute set to a bustling crowd of revelers. And on Sunday, global party-starter John Summit hopped straight from his stage-closing Coachella performance to Framework in the Desert, serving up a high-octane selection before welcoming UK tech-house producer Cloonee to the stage for an impromptu b2b.
Framework in the Desert hosted a multitude of celebrity guests throughout the weekend, including Swedish progressive house legend Alesso, Tale of Us-member Anyma, and boundary-pushing dance pop artist Grimes. Additionally, Wynn Nightlife was on the scene to deliver revelers an elevated VIP experience which included exclusive seating, bottle service, coveted artist views, and the acclaimed guest service that the brand is recognized for. During the three-day event, Mexican singer sensation Peso Pluma and superstar influencer Alix Earle were seen partying from inside the exclusive Wynn Nightlife VIP area.
Looking ahead at the Framework calendar, the brand will continue its 2024 reign of showcasing top-drawer talent across Southern California. On Saturday, May 4, Framework presents Keinemusik will mark the German record label/collective’s largest Los Angeles show to date. The sold-out event will see the collective bring their signature ‘Peace Kloud’ inflatable to the City of Angels for the very first time.
Then on Saturday, June 1, Framework presents Solomun will mark the first-ever public show at Mandalay Generating Station, an abandoned power plant in Oxnard, CA. The event will represent the culmination of a fruitful, 10+ year creative partnership between the brand and the three-time DJ Awards winner.
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