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According to Food & Wine, Heinz released ketchup-stained clothing! Heinz has partnered with ThreadUp for the Heinz Vintage Drip Collection! The line is describe as one of a kind with "157 secondhand streetwear and designer pieces, each with a unique Heinz ketchup stain. Because when it's Heinz, it's not a stain, it's a statement." The line will be sold exclusively through ThredUp's website. Heinz's brand manager Alyssa Cicero says:
"We saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol and change the narrative, this collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol.