Next Up Artist of the Week: Alex Aiono

WHO: This week’s Next Up artist is Alex Aiono!

WHY: At just 20 years old, Alex has already amassed millions of followers by putting his own creative spin on today’s top hits. His family surrounded him with musical instruments from the start, and the rest is history. At the age of four, he learned to play drums, piano, ukulele, acoustic guitar, bass guitar, and even violin. Then at 13, Alex wrote his very first song, and later found himself in the studio writing with Babyface and John Legend.

Alex’s influence from classic hip-hop shines through many of his covers and even in his original songs. He draws a lot of inspiration from producers like Pharrell and Timbaland, and eventually found a love for music production as well. Though a lot of his music is based heavily on rhythm, Alex can cover anything from pop melodies to Latin music. With his soulful vocals and effortless charisma, we’re definitely keeping an eye on Alex Aiono!

FUN FACT: Alex’s name isn’t actually Alex! His real name is Martin Alexander Aiono.

Watch Alex's interview with Freddy below:

Watch Alex perform a mashup of "One Dance" and "Hasta el Amanecer":

Watch Alex perform his single "Work the Middle":

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