Kanye West's collaboration with adidas made him a fashion icon when the debut of his Yeezy Boost 350s sold out in 12 minutes. As the designer of one of the most exclusive sneakers in the world, West has solidified his dominance in the fashion world and inspired other artists to venture into the fashion game. Here's a look at a few musicians who have recently stepped into the fashion arena and made a household name for themselves.
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After finishing a huge nationwide tour, The Chainsmokers are entering the fashion realm. On Monday, Tommy Hilfiger announced that the EDM pop duo are joining the fashion house as global brand ambassadors. In a statement, Hilfiger said, "The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience."
An interesting pick for the brand, Hilfiger said, "I admire the way they have carved out a new niche that fuses indie, pop, dance and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy — their talent, optimism, unique sound and effortless cool have made them stand out in the music world."
The classic American brand, which put on a California-inspired Venice Beach fashion show in February, is known for collaborating with young stars, including model Gigi Hadid for its TommyXGigi capsule collection. The Chainsmokers will make their Tommy Hilfiger campaign debut this fall.
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The debut of Beyoncé's clothing line Ivy Park proved once and for all that athleisure is in. The pop queen's activewear brand changed leggings from comfortable to cool and dominated in a league of Lululemon, Fabletics, and Athleta. With pieces going for as high as $185, devoted fans happily splurged on these Beyoncé-endorsed long-sleeved bodysuits, leggings, and sweatshirts.
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If it's fashion week, you know the "Long Live A$AP" rapper will be sitting front row. As the face of Dior Homme, the A$AP Mob member has stood out as one of the most stylish artists in the business. His Instagram is an art form in itself and his fashion sense definitely lives up to his social media aesthetic.
The rapper's major respect for the fashion world is heard on "Fashion Killa" where he lists every brand his knows and "RAF," an ode to former Christian Dior creative director Raf Simons. But in an interview with i-D, Rocky said that he has no desire to start designing clothes: "I wouldn't design, I would collab. I'm not a fashion designer. I have too much respect for it."
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Adidas made a statement when it tapped British singer and "The X Factor" judge Rita Ora for its bright and bold adidas Originals collection. The "Your Song" singer designed and modeled her own pieces, which features bright neons, comic book patterns, and an ode to the ever popular sandals-over-shoes phenomenon.
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The 19-year-old "Minnesota" artist is one of the youngest rappers in the game, but his success doesn't stop there. After landing his song in a Sprite commercial starring LeBron James and surviving a brutal roast from Complex News host Joe Budden, Lil Yachty also became a creative designer at Nautica. From colorful windbreakers to a Nautica-exclusive Lil Yachty graphic T-shirt, the collaboration single-handedly brought the 90s back.
(Photo by Jacopo Raule/Getty Images for Fenty x Puma)
Fenty x Puma was one of the most highly anticipated drops in the fashion world after the footwear company named Rihanna creative director of its women’s collections. The "Work" singer has been a fashion icon from the red carpet to Instagram (with a growing 54.1 million followers), and her Spring '17 collection is just proof of the artist's fierce dominance in the high fashion world.
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When the Maroon 5 crooner isn't partnering with today's hottest artists for smash hits, Adam Levine is overseeing his clothing line with Kmart. The Adam Levine Collection is a line of casual, comfortable, and Los Angeles-inspired pieces that'll take you right to the beach. With colorful pieces for both men and women, Levine partnered with Project Runway Season 4 contestant Kevin Christiana for this collection and actively showcases their best work on Instagram.