Partner of Children's Dental Fun Zone, DR. Fariborz Rodef, DDS, sat down to speak with Paul Corvino about his company on this episode of Southern California's CEOs You Should Know.
Dr. Rodef Bio:
Dr. Fariborz Rodef has more than 30 years of dental experience and has been in practice at CDFZ for the last 20 years. He received his bachelor’s degree in Biology from San Diego State University, followed by degrees in Dental Surgery and Pediatric Dentistry from the University of Southern California. Dr. Rodef completed his residency at Long Beach and is a member of the California Dental Association, the American Dental Association, the California Society of Pediatric Dentistry, the American Academy of Pediatric Dentistry, and the University of Southern California Pediatric Dental Alumni Association.
He chose to pursue pediatric dentistry because he loves working with kids and had a wonderful experience with his own dentist as a child. When he was seven years old, Dr. Rodef needed extensive dental care including the removal of teeth and major fillings. He had such a great experience and received such kind care from his dentist at the time, that it left a lasting impression on Dr. Rodef. Now, Dr. Rodef strives to provide that same level of attention to each of his patients, taking the time to listen to parents, address their concerns, and provide treatment direction so they feel confident that they are making informed decisions about their child’s oral health.
Dr. Rodef started the first CDFZ practice in West Covina in 2002. After working for various general dentists at the beginning of his career that did not cater to the needs of children, Dr. Rodef was inspired to create a dental practice designed just for kids! His goal was to build a practice that looked like Chuck E. Cheese and made going to the dentist fun! Dr. Rodef had several business associates that were interested in a similar concept so they partnered together in order to help more children receive safe and effective dental care. When Dr. Rodef and his partners learned that some patients were driving more than 50 miles to receive treatment at CDFZ, they decided to expand into Fontana and Los Angeles.
Dr. Rodef loves being a partner at CDFZ because of the great patients, staff, and team. He still gets excited to wake up every morning and do what he loves: helping children. He believes in providing great service for patients, creating an extraordinary office experience, and having happy and enthusiastic employees!
Dr. Rodef has four children of his own. Ryan is in dental school and hopes to join the CDFZ team next year. Megan is an attorney at law, Riquel is in his second year of college and is interested in dentistry, and Rita is a dental hygienist. He is very active in his free time, going hiking with his family, playing with his dog, Willow, biking, and swimming four to five times a week.
He is also an avid traveler who enjoys visiting countries around the world and experiencing different cultures and foods. His favorite trip to date was Japan because of the unique culture there. His favorite animated movie is “The Emperor’s New Groove,” and he has watched it many times over.