During the month of March, all are invited to come into their local Jersey Mike’s restaurant and make a donation to the location’s designated charity partner. Charities include hospitals, youth organizations, food banks and more. As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club.
The campaign culminates in the nationwide event, Day of Giving, on Wednesday, March 25, when local Jersey Mike’s owners and operators will donate their resources and every single dollar that comes in to local charities.
At the time of the first nationwide fundraiser in 2011, all of Jersey Mike’s 454 locations raised $600,000 for 66 charities. Last year’s Month of Giving raised a record amount of more than $7.3 million for local charities nationwide, and in 2020, the company’s 1,700 locations hope to raise more than $8 million.
Area Director and Franchisee Dalton Stewart inspired the Month of Giving idea. Back in 2010, Stewart rallied 11 Jersey Mike’s Dallas/Ft. Worth locations to raise funds for a local charity, Wipe Out Kids’ Cancer (WOKC). With tremendous grassroots support, the program raised $50,000 for WOKC in one month. Impressed by this effort, the next year, Jersey Mike’s decided to take the program national. The Dallas/Ft. Worth area Jersey Mike’s locations have now raised more than $1 million for WOKC.
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