By 2050, it’s estimated there will be as many as 16 million Americans living with Alzheimer’s (SOURCE: Alzheimer’s Association). With this research in mind, Kastner wanted to support the efforts in Alzheimer’s Awareness through its creative abilities. Known throughout the ad community that sketches upon sketches are produced for the perfect pitch…most of them hit the cutting room floor. Kastner re-purposed 40 of its unused, uncolored drawings to create Beautiful Minds for Alzheimer’s patients. Research has shown that Alzheimer’s patients can use coloring as a form of expression and it can aid in the improvement of memory loss and impairment of motor skills.
Simone Nobili & Ashley Tom