Jif peanut butter is settling the "gif vs. jif" debate.
The peanut butter giant is releasing a limited-edition jar of GIF peanut butter in a collaboration with GIPHY hoping to "settle the great debate" over how to pronounce the word gif.
Jif is obviously pronounced with a "soft G," people often mispronounce the word "GIF," which is short for Graphics Interchange Format. It's said with a "soft G like the peanut butter and not a "hard G." That's according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award, adds CNN.
Jif is partnering with GIF search engine, GIPHY. Both GIF and the peanut butter are pronounced "Jif."
Wondering how you can get your hands on one of these special jars? The limited edition jars are on sale for $10 on Amazon.
PHOTOS: Jif Peanut Butter