Rob Kardashian launches clothing line with somber name

Rob Kardashian is the latest Kardashian to steer into the entrepreneurial world by launching a clothing line.

The 32-year-old reality star is branching out from his Arthur George sock line with Halfway Dead, which falls into the skate brand category! His new clothing line was created in partnership with Diamond Supply Co. founder Nick Tershay.

Halfway Dead includes T-shirts ($38), long-sleeved tees ($45), hoodies ($125) and sweatpants ($100), many featuring tie-dye or creepy horror-like graphics. Tote bags ($20) and candles ($25) are also available.

Yes, it is a unisex clothing line! However, fans can expect pop-up events and shops as well as more small-batch drops. There are also plans to build out a Halfway Dead skate team.Halfway Dead has been in the works for the last 3 years.

Fox New's lifestyle section is reporting that the name, according to Tershay, is a philosophical statement. “What we wrote down is ‘Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death.’ It’s your middle ground feeling, right? You’re not alive or dead,” he told WWD.

As for what the brand’s future designs might include, a trademark application was filed in June 2018 under the name that covers hats, coats, footwear, underwear, swimwear and more.

 

RObs sisters Kim Kardashian and Kylie Jenner, as well as family BFF Jonathan Cheban, have already shown support for Halfway Dead by sporting T-shirts from the line on their own social media accounts.

PHOTOS: Getty Images

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