Chick-fil-A has proven itself to be a force in the fast-food industry, but how does it hold up in comparison to coffee giant, Starbucks?
Well according to 'Jaffray's semi-annual “Taking Stock With Teens” survey, Starbucks is actually the more popular option among the two.
Teenagers from homes with an average income of $68,000 prefer Chick-fil-A to Starbucks for the first time since 2011.
Amongst those teenagers, 12 percent preferred Chick-fil-A versus the 10 percent who still preferred Starbucks.
The study surveyed 8,600 teens living in homes with the average household income of $68,000.
For those of you wondering who placed after Chick-fil-A and Starbucks - Chipotle, McDonald's and Dunkin' took 3rd, 4th and 5th places in the upper-income category.
Piper Jaffray conducts its “Takings Stock With Teens” survey semi-annually in order to follow the “discretionary spending patterns, fashion trends, technology, and brand and media preferences” of teens, per the press release. In addition to restaurant spending, the survey also tracks technology trends, style trends and brand recognition.
How do you all as consumers feel about these findings? Despite the income window, do you feel that Chick-fil-A is the place to be instead of Starbucks? Let me know how you guys feel.
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