The holidays are right around the corner, and with Toys 'R' Us' recent collapse, many are wondering where they can get their gifts.
Party City is stepping up to the plate to try and fill the void left behind by Toys "R" Us by opening 50 Toy City pop-up stores this holiday season.
The announcement came back in June of 2018 and this new strategy will make selling toys profitable for Party City.
Party City isn't signing long-term leases or buying property. It's tapping into attractive "leasing opportunities" that allow them to target specific, favorited markets it knows will be profitable.
These pop-up stores will only operate between the months of September and December – at the height of the holiday shopping season.
Party City is not the only major company filling in for the holiday season. Stores like Target are vamping up their toy aisles in time for the holidays.
How do you guys feel about Party City taking a temporary direction towards the toy business? I think this is a great move for them especially since they are already very involved in the holiday business.
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