Ladies and gentlemen, are you ready to meet your new Colonel Sanders?
Looks like former Seinfeld star, Jason Alexander, has been announced as KFC's latest "Colonel Sanders", making him the latest in a long line of actors and entertainers to don a white suit and hawk!
Alexander, who portrayed George Costanza on the popular series Seinfeld, is set to promote KFC's $20 Fill Ups.
Starting Monday, your new Colonel Sanders will be featured in a number of ads airing nationwide to promote the value meals.
Here is what Jason Alexander had to say about becoming the new Colonel Sanders: “As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said in a press release. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”
Along with the news, KFC also debuted two of its newest sitcom-themed commercial campaigns starring Alexander, during which he seemingly solves a variety of household problems with buckets of chicken.
Watch the newest sitcom ad below:
In the press release, Andrea Zahumensky, the chief marketing officer of KFC U.S., added that there was “no better person” to portray this iteration of the Colonel — whom she calls the “Family Colonel” — than Alexander, thanks to his sitcom experience.
The campaign is said to begin airing nationwide Monday. Below is another TV ad for the new KFC$20 Fills Ups:
Photos: YouTube Screen-Grab