Adam Levine to Executive Produce 'Sugar' YouTube Series

Adam Levine \ Getty Images

Maroon 5's Adam Levine is taking on the role of executive producer for a new YouTube Premium series inspired by his 2014 music video, Sugar. 

The series is set to premiere on August 15th, 2018exclusively on YouTube's new premium platform.

The 2014 music video for Sugar went viral because of its evergreen and heartwarming nature. In the video, the band crashed several weddings across Los Angeles. The YouTube series hopes to capture that same concept and feeling. 

The 8-episode series will feature a different artist each week surprising fans who have given back to their communities. The artists include Adam Levine's 'The Voice' fellow judges: Kelly Clarkson, Blake Shelton, Snoop Dogg, Charlie Puth, A$AP Ferg and Bad Bunny.

Among the treats are pop-up performances by the artist and other events. 

I'm really excited to show this interesting show/experiment filled with many different experiences and emotions; based on the concept behind our video for ‘Sugar.’ I'm extremely grateful and equally excited for all who participated on both sides of the camera,” Levine said in a statement. 

Watch the "Sugar" music video below.


The video for “Sugar” has earned more than 2.5 billion views. 

I'm very excited for this series. The music video put a huge grin on my face, so I can only imagine how an entire series will affect my happiness. I want to know your thoughts. 

Photos: Getty Images

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