Uber Technologies Inc. is teaming up with electric scooter rental company -- Lime -- to bring users an alternative mode of transportation.
The ride share company is investing in Lime as part of a $335 million financing round. Uber will promote the scooter company in its mobile app, and as expected, will place logos on the scooters to show the partnership.
Last year, Dara Khosrowshahi took over as Uber's chief executive officer and soon after articulated a strategy that would make the company's app a central place for a variety of methods of transportation. This includes public transit, rental cars, scooters and bicycles.
Uber was drawn to Lime because it's already available in major cities. "We feel like their footprint is obviously quite expansive at this point, and we're really excited to see where it can go,"
Electronic scooters aren't necessarily a new form of transportation, but they have recently gained popularity. Companies like Lime and Bird, an e-scooter start-up, allow customers to rent scooters by the minute, picking up and dropping off the vehicles on sidewalks around cities.
Lime has been operating in more than 70 markets in the United States and Canada since June of last year, so the presence of the electric scooters on the streets will not be a surprise.
Lime’s investment round was led by GV, one of the venture capital arms of Google’s parent company, Alphabet. Lime said Joe Kraus, a general partner at GV, would become a company board member.
Check out photos of the Lime scooters below:
This is a convenient alternative. Not only will this help avoid sitting in traffic for a long time, a $2 scooter (or bike), on the other hand, is much cheaper and has the benefit of being a lot more fun. Uber's investment in Lime means they will have their bases covered, no matter which option you choose.
What are your guys' thoughts on the partnership? Do you see yourself ever hopping on one of these Lime Scooters?
Photos: Getty Images