Vallarta Supermarkets Donates $110K For Higher Education

Vallarta Supermarkets will be donating $110,000 to local education organizations and schools. That is some major news! 

The donated money from the supermarket chain will provide scholarships for Latino students who are seeking to further their education - specifically in Southern California. 

Vallarta says many of their customers immigrated into the county seeking a better life, and they want to help them reach that dream."Given our company's immigrant roots, we recognize the importance of family, hard work and education. Consequently, we made a decision to contribute $110,000 toward scholarships for Latino students," said Rick Castillo, Marketing Director of Vallarta Supermarkets, in a statement. "Many of our customers came to this country seeking the American Dream of a better life for themselves and their families.We want to help our customers obtain that dream."


The $100,000 donation will be shared among nine organizations, with the TELACU Education Foundation receiving the largest contribution at $25,000. Vallarta Supermarkets is based in Sylmar and has 50 stores spanning from Fresno County to San Diego County.

These are the following organizations that will receive the donations:

  • The Hispanic Education Foundation - $10,000
  • Fresno Unified School District – $10,000
  • Oxnard Community College – $10,000
  • Youth Leaders Education Foundation - $10,000
  • Hancock College - $10,000
  • Southwestern Community College $10,000
  • Antelope Valley College - $15,000
  • Victor Valley College - $10,000
  • TELACU Education Foundation - $25,000

"We will be using multiple platforms to inform our customers of our scholarship contributions in local markets including: Vallarta Supermarket's website, social media, and employee briefings," Castillo continued. "We hope our customers will take advantage of this wonderful educational opportunity."

If you want to know more about the Vallarta Supermarkets Chain: Since 1985, Vallarta Supermarkets has grown to a total of 50 stores throughout different counties in California (Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno). The Gonzalez family has adhered to their strong work ethic and has made it part of their company culture ensuring that all their team members, more than 8,000, strive for excellence.

I am so thankful that Vallarta is trying to help the Latino community, and it is inspiring to see their influence. 

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