Letty B.

Letty B.

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Nikes are Going get harder to find at stores. Here's why...

It might get harder to buy Nike sneakers soon. Nike is cutting ties with several retailers and will instead focus on selling their merchandise in their own Nike stores, Nike.com, and their app.

The shoe giant still works with big retailers like Dick's Sporting Goods and Foot Locker but have moved away from the traditional retailers. 

Nike says they can make more money through their own channels versus selling through wholesale partners, basically they don't want their premium brand to be discounted too heavily.


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