Photo: MAXIM
Maxim‘s “Welcome To Palm Springs” Coachella festival kick-off party will feature a headlining performance by hip-hop legend Too $hort on April 10. The exclusive desert soiree—set to highlight Too $hort’s new Freaky Tales film and Maxim’s April Cindy Crawford cover—will be held just minutes from the Coachella Valley Music and Arts Festival grounds at a sprawling estate with a private plane hangar transformed into the focal point of festivities. The expected guest list features industry notables, influencers, musical artists and a who’s who of the Coachella festival weekend ahead. LIMITED FAST PASS GUARANTEED ADMISSION & VIP TABLE PACKAGES NOW AVAILABLE CLICK HERE
Too $hort’s headlining performance will be supported by DJ sets from Beau Cruz, Quenville, Lightleak and Hamoodie. With interactive activations by brand partners such as True Religion, Live Tinted, Heineken, Liquid IV, Culture Kings, Reclip App, La Croix, Monster Energy, Cloud23 x 10/10 Burger, The Honest Company, Tour Water, The Beast, Nasty Beast, Vacation Inc and FanFix, the immersive event is sure to set the tone for a high energy festival weekend, with more partners to be announced. Party attendees can expect a variety of fun-filled interactive elements: True Religion will showcase their latest festival collection; Cloud23, Brooklyn Beckham’s hot sauce line, will serve up their new collaboration with 10/10 Burger, the concept brought to you by Mike Majlak; Live Tinted will offer a beauty bar experience; and Reclip will host a live podcast studio.
Freaky Tales which opens nationwide in theaters on April 4—is based on a true story set in 1987 Oakland and premiered to acclaim at the Sundance Film Festival. The movie stars Pedro Pascal, Tom Hanks, Jay Ellis, Normani, Keir Gilchrest, Ji-Young Yoo and Ben Mendolsohn alongside Too $hort, and was Euphoria fan favorite Angus Cloud’s final film. It was written and directed by Ryan Fleck and Anna Boden (of Captain Marvel fame) and executive produced by Too $hort and David Weintraub.