This Unconventional Ikea Ad Doubles As A Pregnancy Test

Just when I thought I've seen it all, Ikea introduces an unusual ad that doubles as a pregnancy test. Yep, you read that right, a PREGNANCY test.

If a women pees on the ad and finds out she is in fact pregnant, she is eligible for a discount on the crib being advertised. 

According to Ad Week the ad is currently running in the Swedish magazine, Amelia. Check it out below:

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