Kmart Rebrands "Plus Size" Clothing To "Fabulously Sized"

Kmart has officially steered away from using the term "plus size."

The retail chain is officially ditching the “plus-size” label and replacing it with “Fabulously Sized.”

“When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different,” Kmart’s chief marketing officer, Kelly Cook, told Women's Wear Daily.

 “They absolutely love this whole mantra of ‘Fabulously Sized.’ … We’re proud to provide this apparel, and we’re also proud about our price points.”

It's great to see them attempting to promote body positivity.