Meet our Hometown Hustler from last week—Pablo Murillo of Aguas Locas!
Before running his own pop-up business selling homemade aguas frescas, Pablo Murillo was working in hospitality and music. Get to know Pablo and Aguas Locas below:
What do you offer?
A healthy sugar-free agua fresca and lifestyle brand celebrating the beauty of Mexican culture.
A little bit of why you started your company:
I started making sugar-free aguas frescas for my daughter during the first quarantine in Los Angeles. I wanted to replicate the same nostalgic feeling I had as a kid drinking aguas frescas but without the sugar and tummy ache. My family and I started delivering these drinks straight to people's doorsteps to bring a bit of sunshine during such a dark time.
Aguas Locas is an homage to my family and a love letter to my cultura. It is my mission to bring the healthiest aguas frescas to the world while impacting and uplifting our communities.
What happened during the pandemic? How did you pivot?
We were born because of the pandemic. We wanted to make something from nothing. Every COVID outbreak, regulation, rule, etc. has given us the opportunity to pivot and look at things from a different perspective. It has made us who we are as a brand and as humans.
Where can we find Aguas Locas products?
Get your Aguas Locas at the following locations:
Sal’s Market - @salsmarketanddeli
423 n. Fries Ave., Wilmington
Demitasse Santa Monica - @cafe_demitasse
1149 3rd St, Santa Monica
Lord Empanada - @lordempanadala
1540 S Myrtle Ave, Monrovia
Sara’s Market- @sarasmarket
3455 City Terrace Dr, East LA
Surfas Culinary District LA - @surfasla
3225 Washington Blvd, Los Angeles
Amiga Amore Restaurant @amigaamorela
5668 York Blvd, Highland Park
NDMK Fish House - @ndmk_ci
109 Clarissa Ave, Avalon
Corner Shop LA - @cornershopla
559 N Hoover St, Silverlake