Would you pay $13 for a box of cereal? General Mills hopes you will.
But rather than the sugar-laden bowls of usual, the breakfast brand launched Morning Summit late last year, which contains almonds, dried cherries, cranberries, pumpkin seeds, and whole-grain flakes.
The hope is that more health-conscious consumers will return to cereal, after several years of declining sales in the market category.
While the price tag for Morning Summit is reported to be $13 it's been found at Walmart and Amazon for $25 a box! Now that is a bit too much if you ask me.
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