1 of 1 Photo: Getty Images North America
A name change is coming for the Microsoft Theater and Xbox Plaza at L.A. Live in Downtown Los Angeles.
On July 11th, the entertainment area will be known as the Peacock Place and the Microsoft Theater will be known as the Peacock Theater. This is part of a multi-year deal for naming rights between AEG and NBC Universal's streaming service.
“The 7,100-seat concert and special events venue formerly known as Microsoft Theater will be named Peacock Theater and the entertainment district’s 40,000 square foot open-air plaza, formerly known as XBOX Plaza, will be known as Peacock Place,” AEG officials detailed in a news release. “The agreement, brokered by AEG Global Partnerships, strategically aligns the brands, and establishes Peacock as the exclusive streaming partner of L.A. LIVE.”
Peacock will have their name on new LED marquees with 2 video boards and banded content studio. For more information, click here.