Jamba Juice Is Dropping 'Juice' From Its Name

Jamba Juice is taking away part of its name. It is now simply now known as “Jamba.”

The chain announced the name change on Thursday. Jamba said the new name better reflects its menu, which has more than juices. It’s expanding its offerings with smoothies, bowls and sandwiches.

The company says fans of the chain have been calling it “Jamba” for years.


Along with the refreshed menu, Jamba has a new logo, loyalty program and slogan: “Smoothies. Juices. Bowls."

Jamba's 800 U.S. stores will begin to be remodeled later this year. The stores will feature light wood and calmer colors, a shift from the bright oranges and greens that it currently uses. Coolers are also being added for customers to pickup their online orders.



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