I remember reading about a year ago that Target was going to switch up their fashion game. Now it's so exciting seeing it in action, because that's exactly what they are doing! Target just debuted two new fashion labels.
The first one is, Original Use, which is designed for young men and Target describes it as, "a street-meets-vintage-modern brand." It will basically be a line that allows young men to experiment with their personal style. Sizes will be extended and include tall sizes - plus everything ranges from $10 to $40!
The second new label is, Wild Fable! This line is for women and will have trendy pieces designed to mix and match. This line also will have an extended range of sizes from 0 to 26W. And of course everything will be affordable, nothing over $40!
Wild Fable and Original Use are available now at Target.com and will launch in stores on August 3rd! I'll be checking out Wild Fable for sure at my local Target this weekend.