I've always loved the company Madewell! They make some amazing jeans that fit me really, really well. But, now I think I just fell in love with them all over again. They just announced they are launching extended sizing! Denim will now be offered in sizes 23 to 37. Dresses, knits, sweaters, top and jackets will come in sizes XXS to 3X.
The brand stated, "We've been closely working with third party fit experts to create our extended sizes according to industry standards in the perfect fit across all styles. This is part of our larger initiative to reinvent the standard of fit to reflect the real, diverse spectrum of the American customer."
It's so wonderful seeing companies acknowledging that there isn't this one type of body and they are including wide ranges of sizing to fit all women. I'll keep purchasing my jeans from Madewell for sure!
PS - If you bring in an old pair of jeans they will give you a coupon for $20 off a new pair. An amazing recycling initiative!