Well.. in case you didn't hear the news. Let me drop this bomb on you.
IHOP, aka the International House Of Pancakes, is now IHOb.
What's the B stand for, you ask? Burgers.
IHOP now wants to be known for their burgers.
Naturally, people were confused, including myself.
I hope this is just a short publicity stunt and you go back to being IHOP because when it’s 3am and I’m drunk I’m not ordering burgers when I end up at your restaurant https://t.co/NmPVEHBJ9t— Alex Gervasi (@AlexontheMic) June 11, 2018
So they just announced what iHob stand for and it’s International House Of Burgers. I’ve been to iHop like a thousand times and I’ve never gotten a burger once... just sayin. 🤷🏽♀️— ave🌼 (@_avery_becca_) June 11, 2018
Even other food chains were confused.
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn— A&W Restaurants (@awrestaurants) June 11, 2018
We've worked really hard for like 100 years to get people to remember our brand name so if it's cool with everyone we're just going to stick with MoonPie thank you— MoonPie (@MoonPie) June 11, 2018
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?— Wendy's (@Wendys) June 11, 2018
Like that, but our cheeseburgers are still better.
Honestly, someone needs to give the person who runs the Wendy's Twitter account a raise.
People were hoping IHOP was just trolling us all and that this was a really bad marketing gimmick, but NOPE.
Here's proof that IHOb is going all in.
Whatever. You're not gonna convince me to get your burgers just by changing your name. Pancakes at 3am for liiiiiiife.
IHob: “Welcome to International House of Burgers, what can I get you?”— Cloyd Rivers (@CloydRivers) June 11, 2018