Entenmann's Drops Ready-To-Bake Cookie Dough Line

According to Progressive Grocer, Entenmann’s is expanding its portfolio with the addition of a ready-to-bake cookie dough line. The refrigerated dough is launching in flavors such like glazed donut, chocolate chip, chocolate brownie, cinnamon toffee and birthday cake. Each 14-oz package contains enough dough to bake a dozen cookies, and will retail for $6.99. Execs say,

“Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods.”