As K-pop continues to be more popular than ever, CJ ENM America and iHeartMedia Los Angeles today announced a new strategic partnership for “KCON LA 2023, presented by Samsung Galaxy (hereafter KCON LA 2023).” The multi-faceted partnership will include sponsorship, content and marketing activities at KCON LA 2023, which is set to take place August 18-20 at the Los Angeles Convention Center and Crypto.com Arena. The world’s No.1 K-culture festival is set to return with extended concert dates and showcase new events on top of its signature fan favorite convention programs and shows from a star-studded lineup of K-pop artists.
“Partnering with iHeartMedia Los Angeles will allow us to bring a truly unforgettable experience to both existing and new K-pop fans,” said Steve Chung, Co-CEO, CJ ENM America. “Together, we combine the best of both worlds, with our expertise in delivering the K-culture experience and iHeartMedia’s reach, influence and unmatched experience engaging with fans in unique and creative ways. We look forward to this being the beginning of a long-term relationship.”
Kicking off with its first edition in 2012 in Southern California, KCON USA has played a significant part in K-pop’s mainstream explosion. A sprawling convention that brings together fans, idols, and industry professionals to celebrate all things K-pop and K-culture, this year’s event will take place August 18-20 at the Los Angeles Convention Center with three nights of concerts taking place at the nearby Crypto.com Arena, both in downtown Los Angeles.
“In a very short-time KCON LA has become a can’t miss event in Southern California,” said Kevin LeGrett, Division President for iHeartMedia, Inc. “iHeartMedia Los Angeles is excited about this new marketing and promotional partnership. Our audio, promotional and digital ecosystem will further activate KCON LA’s massive, loyal and passionate fan base that actively supports businesses that support the K-pop movement. Amplified with iHeartMedia LA’s multi-platforms, we will design sponsor campaigns and deliver results for an amazing KCON LA experience.”
In 2022, KCON returned in person, with the LA rendition attracting more than 90,000 attendees. It was also streamed worldwide in more than 176 regions.
"We are delighted as iHeartMedia joins KCON as one of our partners especially at an exciting time where Korean entertainment is thriving globally,” said Kim Hyun-Soo, CJ ENM Head of Live Entertainment Business. “Celebrating 11 years since our first U.S. event, KCON has become the signature festival to experience everything K-culture, and as we strive to provide an upgraded KCON experience each year, this partnership with iHeartMedia will help us expand our reach even further.”
For more information, please visit www.kconusa.com.