According to The Beet, Kim Kardashian has been named the first ever Chief Taste Officer for Beyond Meat! Kim Kardashian says:
I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family. Plus, my kids are obsessed with my Beyond Beef taco recipe, the Beyond Burger for BBQs, and Beyond Chicken Tenders for a quick snack. As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.