When you think of the name Nic Adler, owner of the Roxy comes to mind but did you know that he takes great pictures? I am a huge fan of the iPhone app Instagram which is a social photo sharing app that allows you to take pictures and add different filters to the shots you use. People from all over the world who have this app are able to like, comment and follow users with pictures that they enjoy. One day I was looking through my list of followers and there he was, Nic Adler himself. I was curious to see what kind of pictures he would have in his album and I have to say that his pictures are definitely one of my favorite to check out. Each of his pictures has its own story to tell and it’s as if you are looking through Nic’s eyes as he experienced the moment in time himself. I was able to interview Nic and learn more about his photography, his thoughts on Instagram and his favorite things to take pictures of. This is his story…

Q. Many know you as the owner of The Roxy. Are people surprised when they find out that you take pictures as well?

A. Some are. Elmer Valentine, The Real Godfather of The Strip, who helped start The Whiskey, The Roxy, The Trip and so many more, gave me my first camera when I was 8. I knew that photography was always going to be part of my life, but it wasn’t until I took Photography in High School that I knew that it would be a life long passion.


Q.  How did you get into photography?

A. Taking Photography class in my junior year I was really was pushed to think out of the box in terms of what and how I shot. Not only shooting the photo but developing them myself really taught me about contrast, focus and composition. For my spring sabbatical I was lucky enough to work with Andy Bernstein, pro basketball's most legendary photographer. I worked underneath him at both Laker and Clipper games. Number one thing I learned from Andy was anticipation. It’s been the one thing that really allows me to get the shot I want.


Q. What are your favorite things to shoot?

 A. Street scenes, my dogs, sunsets and of course live music.


Q. Does music play a factor in your photos?

A. Funny you should ask. When I shoot whether I am listening to music or not a song always pops in my head. Music grounds me, so when that song starts playing I can concentrate on my subject. More I’m focused, the better the picture.


Q. Would you consider your photography as a hobby or has it become something more?

A. It’s a hobby, but that said it’s also very therapeutic. As long as I have my iPhone or my 5DII, I am the most patient person in the world. I could take pictures for hours. In line, waiting for the train, you name it, I could wait all day.

Q. You are very involved with posting many of your shots on Instagram. What do you think about the application and what type of feedback have you received?

 A. I love Instagram. I was very social and active online as it was but when Instagram started social became about art as much as it was about text. The best part of Instagram is going on a journey and not knowing where you will end up. I go to my feed, see a picture I like, then I click on the location where it was shot, look at those pictures, find one I like click on that user and repeat. I find myself starting in Santa Monica and next thing I know I’m in Istanbul and then three clicks later I’m back in SilverLake. How’d that happen?

Not sure if everyone knows yet but with the last update of Hipstamatic (My favorite Camera App) you can now post directly from Hipstamatic right into Instagram. It’s the only app that allows you to do that. BTW, I have my own “pack” that’s available for download in the Hipstamatic Store, inside the app. It rocks!!


Q. What are you hoping to accomplish with your photography?

A. Although I love talking about what’s coming up at The Roxy, my favorite restaurant, the new download available, my favorite new app, I would much rather be sharing a picture. It really gives us the chance to get away even if it’s just for a minute. Photography is the great escape. It allows us a window into someone else's reality. I know its cliché but a photo is worth a thousand words, and some are worth much more.


For More Information:

Twitter: @NicAdler

Instagram: Nic Adler

Facebook: Facebook.com/NicAdler

Website: NicAdler.Com

Tumblr: Nicstagram.tumblr.com



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