Government-funded educators are visiting California college campuses to pitch students on signing up for health insurance.

The Los Angeles Times reports Sunday ( ) that the effort is an attempt to reach young adults, who are seen as vital to making the Affordable Care Act a success.

Supporters and detractors of the law are fixating on so-called "young invincibles." Only by collecting premiums from more infrequent users of medical services can insurance plans expect to offset higher costs of treating newly insured older and sicker patients.

The trained educators are becoming regulars at California State University campuses. The effort is funded by a grant from Covered California, the state's health insurance exchange for the public.

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